How To Market Your MLM Business – 4 “Insider Tactics”

If you’re looking for effective and solid ways for how to market your MLM business, then you’re going to want to read this article from top to bottom. In it, I’ll detail four insider tactics for how to market your MLM business.

Most of us get involved in an MLM business and are taught to build our business by making a list of our warm market, conduct 3-way calls and in-home meetings, and to pass out product samples and business cards to anyone we can find who will stop and take them. We are taught that this is how to market your MLM business so we do it, only to find after weeks, months and countless dollars spent that there has been no return on our investment and that those efforts have achieved little (if any) results in terms of building our business and our bank account.

Sit back and ponder for a quick moment how every one of the most successful retailers on the planet markets their businesses. You don’t see Walmart or McDonald’s making a list of their warm market and making 3-way calls to people to get people to come to their stores and buy from them. Although network marketing is a phenomenal business, the ways most of them teach you how to market your MLM business are outdated and ineffective.

If you are serious about learning how to market your MLM business in a way that will create a massive and profitable organization, then you need to learn how to have prospects chasing you instead of the opposite taking place. Here are 4 “insider secrets” and a step-by-step process to make that a reality:

1. How To Market Your MLM Business “Insider Tactic” #1 – Understand The Significance Of Branding Yourself: People don’t buy from companies; they buy from people. When people are buying from you, it is because they are buying into YOU — your expertise, and because they like you (the reason why doesn’t matter). Understanding that it is you they are buying into is a key concept you need to understand.

2. How To Market Your MLM Business “Insider Tactic” #2 – Create Your Internet Presence: Don’t start out by blogging or setting Squidoo lenses or throwing YouTube videos out there. The very first thing that you should do which is “mission critical” to your success, is to create a squeeze page. That page should not make any mention of your company, but should be a really basic page talking about the benefits that your product provides. Keep it simple — just a headline, a few bullets and a place to collect their information.

3. How To Market Your MLM Business “Insider Tactic” #3 – Create And Build A Relationship With Your List: Once you have started to collect names via your squeeze page, you need to create and build a relationship with those prospects who have opted into your list. This phase is critical. Your strategy in doing this — and the most important thing to do at this stage — is to share your content and your expertise without expectation and free of charge.

4. How To Market Your MLM Business “Insider Tactic” #4 – Monetize Your List Without Damaging Your Relationship With them: After you have an established relationship with your list, now comes the money-making phase. This is where you offer products and solutions to their problems. This can be done in a number of ways — teleconferences, webinars, providing actual links in the emails you send them, or invite them to call you for a consultation. This is the phase where you begin generating real revenues for your business.

A big key in terms of how to market your MLM business this way is to understand one really important thing that you need to keep in mind during all these phases — but particularly during the 4th one. The 4th phase will not be effective if the first three phases have not first been adequately addressed.

When you are in phase 4, you want to be sure that in everything you offer to your list to make money, that you always intertwine it with relevant and meaningful content. For example, if you have an hour long webinar you will want to divide it up so that something like 40 minutes of it is good and meaningful content, while just 20 minutes of it is pitching them something.

The objective is that whether or not they decide to buy anything, that they still walk away feeling like you gave them good information (because that is how you keep your relationship with your list in tact). The last thing you ever want your list to feel like is that every time they receive something you they will be asked to take out their wallet (with nothing else included). This will destroy your relationship with your list faster than anything else.

If you’re looking for additional steps and insider tactics for how to market your MLM business, and to grab my FREE REPORT titled: “How To Create YOUR First 6-Figure Month In Network Marketing,” click on the link above.