Web Marketing For Small Business – Insider Tricks Which Gets You Big Results

The number one trick to web marketing for your small business obviously is to hire someone that knows what their doing. As we all know being a business owner you’re flat out running your business, let alone take on the task of marketing your website.

But if you’re at a stage where you just want to learn a little bit more then this article will explain a few insider tricks which will get you some big results.

First of all you should be promoting your website wherever your name appears, this may be online as well as offline.  The more people you get to your site the better. Because the insider trick I’m about to share with you includes people creating viral traffic to your website.

Alright… so now that you’re doing everything you can to promote your website you need to install options to your website that enables people to share your content, your offers or your products with their friends on other social networking sites.

Yes that’s right. You can install a Facebook share this button on your website or a link that allows people to share your site with their friends on Facebook.

Now just think about this. Let’s say on average people viewing your site have about 50 friends on their account. If this person makes use of your share button their network of friends YES all 50 will see the link on their account also. So in essence this one person has just promoted your business to 50 other people by the push of a button.

Now let’s say you’ve got just 10 people who share your link, that would be a total of 500 people that are exposed to your business. Do you see the power of this?

And all it takes is adding a share this on Facebook or tweet about this link or button next to your content on your website!

But we’re just assuming that each person has only got 50 friends, what if these people had 100 or 500 which is the amount of friends many people I know have.

This is a simple way to virtually distribute your message. And if you’re offering good content that is liked by a lot of people expect a rush of traffic to your website and ready to be monetized.

But to top this strategy off you can add numerous social bookmarking sites to do the same thing. The same way you added the Facebook button you can add social bookmark buttons to your site.

Think about it… you have just a few visitors share your content on several sites… your content would go viral.

But the key to making this work as mentioned earlier is giving away good content that a lot of people will like and will be willing to share with their friends. 

Enlyten Business Insider – Is There Any Truth Behind All of This?

All around the internet, and in particular in the home based business industry, there has been a huge amount of hype around the Enlyten business. However, is there any truth to all of it, or it is just a scam?

In the beginning, the enlyten was started up by Lynn Mitchell, and has a very unique star supporter in Shaquile O’Neil.

However, do the enlyten business products live up to it all the hype? Interestingly enough, the company has a truly different and distinct line of products. All of them come in a strip form which is disolvable and come in varieties ranging from antioxidant, melatonin, and calorie burner strips.

Now, lets focus on the Enlyten business itself. When you research it on their website, its clearly pretty short on specifics on the compensation plan, but it looks like you can become a business builder by joining with a package ranging from $49.95 to $644.95. With that, you can garner a price discount on sales ranging from 25% to 59%. In addition, there are several bonuses that they promote, to include: first order weekly bonuses, check matching bonuses and a monthly leadership bonus. Overall, it does look like a fairly decent MLM payout plan.

To get down to it, is the Enlyten business legitimate, or is it a scam? Really it seems to have a truly unique product line with an extremely popular endorser coupled with a good payout plan.

But, as is the case with any MLM opportunity, the real deal for the Enlyten business will be the marketing that its distributors do. That really is the way things become successful, even if they have the latest and greatest products and the best compensation plan.

So, if you are in the enlyten business, its in your own best interest to learn how to really identify who your target market is, and how to market specifically to them. Even better, learn how to market on the internet, as this gives you the biggest leverage and you can reach the widest audience with it.

To learn more about how to build your enlyten business, just read below and click on the link for more information.

The Staffing Business – Inside The World Of Your Recruiter

There is no Series 7 of recruiting, and yet the industry has the potential to be as lucrative as the field of finance. Even though experts believe that the staffing business dates back to ancient Egypt, it did not get rolling in its modern form until WWII, when a shortage of male workers became a problem for businesses looking to hire throughout the U.S.

However, even after the end of the War, the recruiting industry continued its streak of being able to charge significant fees because with the end of WWII came a boom in technology. Thanks to that new technologically driven economy, there proved to be a shortage of male applicants.

In the world of executive search, when demand spikes for employees, so does the ability for the staffing vertical and all its incumbents to charge exorbitant fees.

However, fees and potential revenue generation aside, ever wonder how your recruiter works, what their day is like and whether you should pursue a career in the field?

Here is some insight regarding the above inquiries:

How Your Recruiter Works:

Recruiters do business either on a contingency or retained basis.

Usually, a retained contract is quite preferable for a staffing firm, as the company gets a portion paid upfront (due upon signature of the agreement) and typically obtains an exclusive on the job. That translates into no other executive search firm or headhunter potentially being able to monetize on or duplicate the placement efforts.

On the flip side of the coin, some headhunting firms will work on contingency-based agreement. That means the staffing company receives no upfront fee nor do they have exclusivity on the account.

In this scenario, the search firm usually charges the client a percentage of the base salary of the successful recruited employee. Depending on the firm, this percentage could be anywhere from 15% to upwards of 30% of the candidates salary or total compensation package that would encompass variables such as insurance, 401k and any form of bonuses.

Either way, your headhunter is bound to make a nice commission off of you getting that job.

What Is A Recruiter’s Day Like?

Depending on the firm, this varies significantly. Staffing agencies designate certain necessary tasks to various individuals. If the search firm is smaller, as with any smaller company, the recruiters will wear multiple hats.

Remember, recruiters work for their clients, i.e. the hiring companies. Those are the parties cutting the checks. However, many staffing professionals leverage this as a way to treat applicants poorly – a practice that is never justified, yet rampant in the recruiting world.

For the most part, a recruiter will get a job req. or a write-up of the client’s needs and begin to shift through what they perceive to be pertinent resumes from various sources, including from posting the jobs on sites such as Monster.com, the Ladders and possibly niche, industry related job boards.

Additionally, recruiters will use contacts, social media sites such as LinkedIn, Twitter and Facebook, as well as perform search queries on the aforementioned job boards that can yield a high amount potentially solid candidates.

Every now and again, staffing professionals will make the mistake of calling a person’s place of business – a tactic that tends to irritate and turn off even the more desperate candidate.

With relevant resumes on hand, the recruiter will hit the phones, calling and pitching the applicants who can potentially get the job and make them the commission that recruiters depend upon entirely.

To many headhunters, these calls are a numbers games and the tactic is usually transparent to the applicants, thus turning them off.

Whether You Should Pursue A Career In The Field

Ironic, but more often than not I would tell you “no.” There are so many unethical firms out there. There are firms filled with recruiters who are in the industry for a quick payday that never happens.

In any company, the people within the company play a significant part in your success or lack thereof.

However, in the small instance that you do find the right organization, staffing can be fun, challenging and lucrative. It is these search firms that you want to align yourself with.

With regards to compensation, some staffing professionals receive base salaries plus some form of bonus or incentive, while others will only receive commission, without any weekly paycheck. Of course, depending on where you work, the commission per placement can be incredibly high.

Sometimes these figures can get into the $30,000 range, but typically the fees you receive, as a commission-only employee of the recruiting firm, are half of that. Also, upon hitting these accounts, make sure you don’t celebrate yet: most recruiting firms give the client a guarantee about amount of time the employee will last at the organization.

On occasion, a blunder will result in a monstrous refund that can be financially devastating to the search expert.

In the end, it is hard to predict what type of total compensation any particular recruiter will receive. This is something that you would have to feel out for yourself.

When it comes to your estimated paycheck, be cognizant of the fact that many placement firms will grossly over-inflate the numbers and first year earning potential.